The Politz papers - science and truth in marketing research
- Författare
- (Edited by Hugh S. Hardy with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Marketing Association | 1990 | USA, Chicago, Ill | xvii, 351 sidor. : ill. 24 cm. | 0-87757-210-0 |